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Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move
businessinsider.com/apple-rebrand-apple-tv-plus-streaming-2025-10
Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.
Apple
Apple TV+ is now called Apple TV, not to be confused with its app or hardware device.
Branding experts applauded the rebrand as Apple's…
This story appeared on businessinsider.com, 2025-10-13 20:36:19.