Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its ‘real customers’: ‘It doesn’t make me feel in a good mood’

fortune.com/2025/07/31/hermes-ceo-birkin-bag-secondhand-market-bad-mood

There should be only one true place to buy a Birkin bag, according to Hermès CEO Axel Dumas. The chief executive told investors this week the luxury handbag’s secondhand marketplace was a “real cause for concern,” as many customers were purchasing the item just to resell it for…

This story appeared on fortune.com, 2025-07-31 18:10:33.
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