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Barbie Gets a Brain: OpenAI Partnership Puts Conversational AI in Mattel Toys
pymnts.com/news/artificial-intelligence/2025/barbie-gets-brain-openai-partnership-puts-conversational-ai-mattel-toys
Hot Wheels and Barbie’s Dreamhouse just got a software update.
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Mattel, the toy giant that has been shaping childhoods for generations, announced in a June 12 press release a headline-grabbing partnership with OpenAI. The plan is to bake artificial intelligence…
This story appeared on pymnts.com, 2025-06-28 08:00:37.