Barbie Gets a Brain: OpenAI Partnership Puts Conversational AI in Mattel Toys

pymnts.com/news/artificial-intelligence/2025/barbie-gets-brain-openai-partnership-puts-conversational-ai-mattel-toys

Hot Wheels and Barbie’s Dreamhouse just got a software update.

[contact-form-7]


Mattel, the toy giant that has been shaping childhoods for generations, announced in a June 12 press release a headline-grabbing partnership with OpenAI. The plan is to bake artificial intelligence…

This story appeared on pymnts.com, 2025-06-28 08:00:37.
The Entire Business World on a Single Page. Free to Use →