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New Balance’s upcoming drop sends a clear message to rivals
thestreet.com/retail/new-balances-upcoming-drop-sends-a-clear-message-to-rivals
It’s not exactly a secret anymore: New Balance isn’t just for dads.
The brand has fully shed its "dad shoe" reputation, trading in normcore jokes for fashion credibility, TikTok virality, and serious sneakerhead clout.
What started as a quiet cool factor has turned into full-on cultural…
This story appeared on thestreet.com, 2025-05-28 00:33:00.