American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

wsj.com/articles/american-eagles-male-geared-sydney-sweeney-ads-have-gen-z-women-scratching-their-heads-3c116d82

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

This story appeared on wsj.com, 2025-07-31 18:14:00.
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