H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling

digiday.com/sponsored/hm-nike-and-other-brands-use-ai-to-duplicate-celebrities-and-drive-original-storytelling

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels.
According to a recent study conducted by…

This story appeared on digiday.com, 2025-09-15 20:33:43.
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