Retailers Shift to B2B2C Models to Reduce Cost of Tariffs

Why is Amazon paying $2.5 billion settlement? What triggered Starbucks' nationwide store closures? How will Trump's new tariffs impact US industries? Why did the Fed warn against firing Lisa Cook? What caused three-day stock market decline today? How is TikTok's US sale deal progressing? Why did Microsoft cut Israeli military cloud services?

Retailers Shift to B2B2C Models to Reduce Cost of Tariffs

pymnts.com/news/retail/2025/retailers-shift-b2b2c-models-reduce-cost-tariffs

Overseas retailers are reportedly replacing their B2C models with B2B2C models to reduce the cost of tariffs.

By routing customers’ online orders to a wholesale platform that acts as a merchant of record in the United States, retailers can shift the responsibility for paying the…

This story appeared on pymnts.com, 2025-09-19 22:05:44.