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How Digitas is navigating search’s shift to the AI era
digiday.com/marketing/how-digitas-is-navigating-searchs-shift-to-the-ai-era
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Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon…
This story appeared on digiday.com, 2025-05-13 04:01:00.