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The Luka Doncic whisperer: Lara Beth Seager is NBA star’s behind-the-scenes brand manager
bizjournals.com/losangeles/news/2025/09/15/lara-beth-seager-brand-manager-luka-doncic.html?ana=brss_3891
She's worked with Dirk Nowitzki, Mark Cuban, the Cowboys owners and Stars great Mike Modano. Now she's helping Luka Doncic settle into his new role with the Los Angeles Lakers after being traded by the Mavs. Get to know Lara Beth Seager and learn why Charlotte Jones calls her "a…
This story appeared on bizjournals.com, 2025-09-15 15:57:48.