Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

digiday.com/marketing/culture-is-expensive-american-eagle-bets-on-buzz-as-tariffs-and-rivals-close-in

This story was first published by Digiday sibling Glossy
American Eagle has become the loudest voice in the denim wars. The brand’s high-profile campaigns with Sydney Sweeney and Travis Kelce have drawn 40 billion impressions, sold out products and brought in just under 800,000 new…

This story appeared on digiday.com, 2025-09-08 04:01:00.
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