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How Taco Bell Knows Exactly What You Want to Eat at 2 a.m
wsj.com/business/retail/taco-bell-limited-time-offer-38d75df8Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and Baja Blast
This story appeared on wsj.com, 2025-11-22 03:00:00.