Ford Reveals Why Its Rallying Cry for the Future Is Only the Beginning

newsweek.com/ford-cmo-new-company-strategy-coming-2026-11061726

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and a necessity divulging, “Our brand strategy hadn't really been refreshed top to bottom…

This story appeared on newsweek.com, 2025-11-21 15:32:50.
The Entire Business World on a Single Page. Free to Use →