The creator is splintering as AI forces a new reckoning

digiday.com/marketing/the-creator-is-splintering-as-ai-forces-a-new-reckoning

The creator class is splitting.
Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection.
For now, both are probably…

This story appeared on digiday.com, 2025-10-13 04:01:00.
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