Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake

forbes.com/sites/rogerdooley/2025/06/19/carnival-cruise-lines-loyalty-program-changes-may-be-a-costly-mistake

Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is conducting a huge, real-time experiment in customer loyalty. And, it's not going to be pretty.
The cruise line announced this week that it’s scrapping its 13-year-old loyalty program in favor of a…

This story appeared on forbes.com, 2025-06-21 14:42:09.543000.
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