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Why Horizon and Havas are joining forces in the U.S. market
digiday.com/media-buying/why-horizon-and-havas-are-joining-forces-in-the-u-s-market
French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings.
The arrangement is an attempt to compete more effectively…
This story appeared on digiday.com, 2025-09-30 04:01:00.