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Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says
businessinsider.com/memorial-day-beer-sales-fizzled-heineken-goldman-sachs-2025-6
Heineken saw weak Memorial Day sales amid larger drops in US beer consumption, Goldman Sachs found.
- Goldman said distributors cited inflation, tariffs, and more sobriety as reasons for the dips.
- Millennials and Gen Zers are leading a trend toward less alcohol consumption.
Americans…
This story appeared on businessinsider.com, 2025-06-04 15:18:46.687000.