Gen Z's Aesthetic Is Quietly Pivoting to a New Era—and It Looks Messy

newsweek.com/messy-girl-trend-overtakes-clean-girl-aesthetic-2097255

Voice is AI-generated. Inconsistencies may occur.
The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic.
The rise of the "messy cool girl" signals a shift in how beauty, style and…

This story appeared on newsweek.com, 2025-07-29 13:44:59.
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