Why e.l.f. Beauty’s CFO sees $1B Rhode acquisition as a strategic innovation move

fortune.com/2025/05/30/why-e-l-f-beauty-cfo-sees-1-billion-rhode-acquisition-strategic-innovation-bieber

Good morning. During uncertain times, research shows it’s more effective for companies to pursue emerging growth opportunities than to simply protect the status quo. For e.l.f. Beauty, that includes making bold moves to drive growth through M&A.
The multinational beauty company announced…

This story appeared on fortune.com, 2025-05-30 11:30:19.
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