Lifestyle publishers rewrite the SEO playbook for AI-driven search

digiday.com/media/lifestyle-publishers-rewrite-the-seo-playbook-for-ai-driven-search

Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode.
Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering…

This story appeared on digiday.com, 2025-06-09 04:01:00.
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