From data to culture: How international brands are trying to crack the code on the fickle Chinese consumer

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From data to culture: How international brands are trying to crack the code on the fickle Chinese consumer

cnbc.com/2025/10/04/from-data-to-culture-us-europe-brands-take-on-the-chinese-consumer.html

BEIJING — China's economic slowdown isn't discouraging U.S. and European brands from revamping their strategies to reach Chinese shoppers.
Instead, the allure of the world's second-largest consumer market is forcing companies to adapt in the face of growing competition from local…

This story appeared on cnbc.com, 2025-10-04 01:10:59.