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Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
digiday.com/media-buying/advertisers-are-calling-for-full-url-level-campaign-reporting-and-dsps-are-responding-in-different-ways
A little over a month ago, a bombshell report documenting ad tech’s shortcomings in stopping the monetization of child sexual abuse material raised the ire of senior politicians and prompted leading names to tighten up their operations.
Since then, the industry debate has been intense,…
This story appeared on digiday.com, 2025-03-10 04:01:00.