Celsius Looks Beyond Fitness Buffs in New Marketing Campaign

wsj.com/articles/celsius-looks-beyond-fitness-buffs-in-new-marketing-campaign-65f9db2e

In its biggest campaign yet, the energy-drink brand broadens its outreach to include ‘the everyday high-achiever’ as competition among beverages heats up.

This story appeared on wsj.com, 2025-05-30 10:00:00.
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