Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

digiday.com/media/media-briefing-rising-competition-is-making-the-trade-desk-bend-a-little-say-openpath-publishers

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms.
The Trade Desk is using OpenPath to…

This story appeared on digiday.com, 2025-09-11 04:01:00.
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