Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

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Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

digiday.com/media-buying/media-buying-briefing-two-years-later-media-buyers-still-arent-fully-sold-on-the-trade-desks-kokai-platform

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency…

This story appeared on digiday.com, 2025-06-30 04:01:00.