Instagram CEO testifies about competing with TikTok: ‘You’re either growing, or you’re slowly dying’

theverge.com/antitrust/663894/instagram-ceo-adam-mosseri-ftc-meta-antitrust-trial

When Adam Mosseri took over Meta-owned Instagram as CEO in 2018, the app was experiencing what he’d later call “concerning” drops and plateaus in user engagement, thanks partly to fierce competition from a new app: TikTok. Instagram estimated in 2019 that 23 percent of the decline in…

This story appeared on theverge.com, 2025-05-09 10:04:00.524000.
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