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Upfronts Kick Off: Hollywood’s Ad Dollar Scramble Arrives in Strangest Market in Years
hollywoodreporter.com/business/business-news/2025-upfront-preview-disney-nbcu-paramount-wbd-netflix-1236212267
The 2025 upfronts kick off in New York City on Monday, with entertainment giants like NBCUniversal, Disney and Warner Bros. Discovery pitching their wares, even as digital-first interlopers like Amazon, Netflix and YouTube have butted their way into the week.
While the upfronts used to…
This story appeared on hollywoodreporter.com, 2025-05-12 16:28:26.116000.