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Agencies create specialist units to help marketers’ solve for AI search gatekeepers
digiday.com/marketing/agencies-create-specialist-units-to-help-marketers-solve-for-ai-search-gatekeepers
Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits.
In recent months media shops like Jellyfish, Wpromote and Kepler have each launched or expanded AI…
This story appeared on digiday.com, 2025-07-03 04:01:00.