Bacardi Breezers to BuzzBallz: why gen Z aren’t the booze buzzkills we’ve been led to believe

theguardian.com/society/2025/jun/23/bacardi-breezers-to-buzzballz-why-gen-z-arent-booze-buzzkills

Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch up
You can tell a lot about a generation from the contents of their cool box: nowadays the barbecue ice bucket is likely to be filled with hard seltzers,…

This story appeared on theguardian.com, 2025-06-23 05:00:02.
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