Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

How will US credit downgrade affect markets? Why did Nvidia cancel Chinese chip launch? What impact will Trump tariffs have on Walmart prices? How does UK-EU post-Brexit deal affect trade? Why is Xiaomi investing billions in chip design? What caused Tesla’s Cybertruck sales to fall? How is Nvidia expanding AI supercomputer efforts? What are consequences of Biden’s aggressive cancer diagnosis? Why did Moody’s downgrade US credit rating?

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

digiday.com/future-of-tv/agency-execs-expect-sports-to-push-the-upfronts-pace-pricing-with-up-to-double-digit-spending-increases

Jimmy Fallon greeted the crowd at what he called “the NBA upfront” before correcting himself at the NBCUniversal upfront presentation on May 12. He had it right the first time.
Sports has played a primary role in TV networks’ and more recently streaming services’ upfront shows for years.…

This story appeared on digiday.com, 2025-05-19 04:01:00.