The case for connecting the dots in CTV advertising

digiday.com/sponsored/the-case-for-connecting-the-dots-in-ctv-advertising

Abigail Roulston, vp of marketing, Blis
The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect…

This story appeared on digiday.com, 2025-08-08 15:23:18.
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