Pharma marketers weigh economy and chance of TV ad ban during upfronts season

digiday.com/marketing/pharma-marketers-weigh-economy-and-chance-of-tv-ad-ban-during-upfronts-season

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data.
But this year’s upfronts have thrown a spotlight on the growing list of challenges facing marketers…

This story appeared on digiday.com, 2025-05-20 04:01:00.
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