The Upfronts got a taste of the creator economy

digiday.com/marketing/the-upfronts-got-a-taste-of-the-creator-economy

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.
What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long…

This story appeared on digiday.com, 2025-05-15 04:01:00.
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