Publishers and advertisers face new AI agent oversight hurdles

digiday.com/media/publishers-and-advertisers-face-new-ai-agent-oversight-hurdles

The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable if they make mistakes?
That’s a question that’s starting to keep some media and…

This story appeared on digiday.com, 2025-09-15 04:01:00.
The Entire Business World on a Single Page. Free to Use →