We waited in line for the 'Erewhon of New York' and saw the power of TikTok marketing firsthand

businessinsider.com/meadow-lane-sammy-nussdorf-erewhon-new-york-wellness-2025-11

We joined New Yorkers in an hourslong line for Meadow Lane on Friday.
Jordan Hart/Business Insider
Gourmet grocer Meadow Lane opened in New York on Friday to a line of waiting customers.
Some spent more than $250, largely on prepared foods, and had been following the store on TikTok.
We…

This story appeared on businessinsider.com, 2025-11-15 22:17:01.
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