WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

digiday.com/sponsored/wtf-is-non-endemic-commerce-media-how-retailers-merchants-and-publishers-are-monetizing-digital-moments-beyond-the-cart

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic…

This story appeared on digiday.com, 2025-07-08 14:47:01.
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