Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

digiday.com/future-of-tv/future-of-tv-briefing-how-flexibility-could-funnel-more-upfront-dollars-to-amazon-netflix-this-year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.
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This story appeared on digiday.com, 2025-05-21 04:01:00.
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