Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business

businessinsider.com/how-advertising-agencies-use-ai-to-pitch-win-business-2025-5

BETC's Alasdhair Macgregor Hastie, TBWA's Eric Wegerbauer, and BBDO's Elena Knox.
retouch@ProseonPixels; TBWA; Laila Cohen
AI has the potential to disrupt ad agencies by automating creative work.
Three top creative directors told BI they're using AI to win more work.
They said they're…

This story appeared on businessinsider.com, 2025-05-28 14:30:26.
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