How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh

digiday.com/marketing/how-culture-genesis-a-black-owned-media-network-hopes-to-grow-a-south-asian-base-with-the-help-of-lilly-singh

Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them.
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: A targeted, engaged audience…

This story appeared on digiday.com, 2025-02-24 05:01:00.
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