How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh
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Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them.
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: A targeted, engaged audience…
This story appeared on digiday.com, 2025-02-24 05:01:00.