Why vegan burgers are losing the US culture war over meat: ‘Not our moment’

theguardian.com/food/2025/sep/12/vegan-burgers-meat-vegetarian

Once seen as a climate fix, vegan burgers now languish at 1% of the US market amid rising meat culture
Plant-based burgers were supposed to help wean Americans off their environmentally ruinous appetite for meat. But sales have plummeted amid a surging pro-meat trend embraced by the Trump…

This story appeared on theguardian.com, 2025-09-12 12:00:35.
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