Amid uncertainty, ad tech mavens turn to startups
digiday.com/media-buying/amid-uncertainty-ad-tech-mavens-turn-to-startups![](https://cdn.biztoc.com/a01045c26db6d7d6_s.webp)
Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups.
Sources tell Digiday that ad tech verification company DoubleVerify has invested $1…
This story appeared on digiday.com, 2025-02-12.