WTF is Model Context Protocol (MCP) and why should publishers care?

digiday.com/media/wtf-is-model-context-protocol-mcp-and-why-should-publishers-care

Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI.
That’s…

This story appeared on digiday.com, 2025-08-05 04:01:00.
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