The Cost of Automating Authenticity: A.I.’s Limits in Social Media

observer.com/2025/11/ai-social-media-marketing-authenticity

As automation and artificial intelligence processes accelerate, many brands are convincing themselves that A.I. can replace the strategic and creative work of social media professionals. It’s a decision often driven by budget cuts and misconceptions on what social media managers actually…

This story appeared on observer.com, 2025-11-06 19:15:21.
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