From Broadway to blockbuster: How Universal built a multi-million dollar 'Wicked' empire

latimes.com/entertainment-arts/business/story/2025-11-21/wicked-movie-franchise-how-universal-built-it-explainer

From Broadway to blockbuster: How Universal built a multi-million dollar ‘Wicked’ empire
- Universal orchestrated an unprecedented marketing blitz, transforming ‘Wicked’ into a global phenomenon that grossed nearly $759 million from its first film.
- In 2024, Universal held a marketing…

This story appeared on latimes.com, 2025-11-21 11:00:00.
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