Howard Schultz says he 'did a cartwheel' when Starbucks CEO Niccol coined 'back to Starbucks' strategy

nbcnews.com/business/business-news/howard-schultz-says-cartwheel-starbucks-ceo-niccol-coined-back-starbuc-rcna212423

LAS VEGAS, NEV. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks” strategy.
The enthusiasm from the 71-year-old Starbucks chairman emeritus is a key stamp of…

This story appeared on nbcnews.com, 2025-06-11 18:56:40.
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