I'm a CEO pivoting my business abroad because of tariffs. I'm treating the US like hot lava

businessinsider.com/ceo-shares-exerience-tariffs-pivoting-sales-overseas-2025-11

Abbey Phaneuf, marketing director at Loftie, and founder and CEO Matthew Hassett have worked to pivot the company to focus on sales outside the US.
Courtesy Loftie
Matthew Hassett shifted the focus of his company, Loftie, to international sales because of tariffs.
Loftie's sales outside…

This story appeared on businessinsider.com, 2025-11-06 10:55:01.
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