Cracker Barrel's New Logo Isn't 'Woke' and It's Not the Reason the Company Is Struggling

reason.com/2025/08/22/cracker-barrel-didnt-go-woke-it-just-went-broke

Growing up in the South, Cracker Barrel felt a bit like a theme park attraction. Its down-home frills, Old Country Store merch, and cartoonishly indulgent comfort food embody a storybook spectacle of Southern life that doesn't really exist anymore in popular culture. Which helps explain…

This story appeared on reason.com, 2025-08-22 21:09:34.
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