Lionel Messi’s ex-teammate is coming to disrupt U.S soccer with a streaming hybrid to compete with YouTube and Netflix for Gen Z eyeballs

fortune.com/2025/06/27/gerard-pique-kings-league-us-launch-soccer-baller-league-competitor

Former Barcelona star Gerard Piqué is launching his innovative Kings League in the U.S., aiming to capture Gen Z’s attention with a fast-paced, streamer-driven soccer format that blends sports and digital entertainment. By prioritizing free streaming and interactive fan experiences,…

This story appeared on fortune.com, 2025-06-27 13:03:52.
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