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Gen X has become Meta's biggest gold mine
businessinsider.com/meta-ads-gen-x-targets-older-users-purchasing-power-2025-6
Facebook.
Jonathan Raa/NurPhoto via Getty Images
Meta targets older users with more ads due to higher purchasing power, Barclays analysts found.
Facebook's ad load is higher for users over 45, boosting ad revenue.
Meta's dynamic ad tech can focus on valuable users based on their…
This story appeared on businessinsider.com, 2025-06-10 09:00:01.