The ad industry is obsessed with AI — but what about its energy use and sustainability?

digiday.com/marketing/the-ad-industry-is-obsessed-with-ai-but-what-about-its-energy-use-and-sustainability

As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten.
Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity,…

This story appeared on digiday.com, 2025-06-25 04:01:00.
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