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Making Mammograms Automatic – Unintended Consequences Of A Behavioral Economic Intervention
forbes.com/sites/peterubel/2025/05/24/making-mammograms-automatic--unintended-consequences-of-a-behavioral-economic-intervention
The experiment was simple. A group of behaviorally-minded researchers tested whether patients are more likely to receive mammograms when those tests are automatically scheduled (meaning they can opt out if they want) versus when they have to opt in for the tests.
The researchers…
This story appeared on forbes.com, 2025-05-24 12:30:00.